We recommend that you take your time and put some though into how you set up your HDC profile. Try to accurately and attractively portray your hotel, ensuring you’re visible to those guests who are most likely to place a booking.

The information you provide through HDC tells your story, showcases your best side, and persuades potential guests across all booking channels that you’re worth staying with.

If you want to appeal to more potential guests, make sure your content is relevant. HDC collects over 600 data points and descriptions, letting you showcase your best features – the right photos and information can persuade bookers to pick your hotel over another.

Your content can also set the right expectations. By giving bookers a full and realistic impression of what their experience will be like, you won’t let them down.

In the age of online distraction, potential guests are used to having info at their fingertips whilst you are competing for their time and attention. If you get your content right, you’ll really stand out from the crowd. After all, the key to getting more bookings is being seen more by more potential guests. 

Properties with a high completion rate in HDC get significantly more bookings than properties with incomplete content.

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